Crypto Needs a Reality Check: Stop Building Stuff Nobody Uses

Let’s face it — crypto is stuck. The hype is fading, users are disappearing, and most of the apps we’re building aren’t solving anything real. If the industry wants to stay relevant, it’s time for a serious shift: build tools people actually use — not just flashy apps that impress other developers.

Over the last year, AI agents were hyped up as the next big thing. But most of them? Just pretty interfaces that don’t really do anything. In the middle of economic uncertainty and low Ethereum prices, nobody’s asking for another wallet extension or fancy bridge. The issue isn’t marketing — it’s utility. The truth is, we’ve created a playground for speculation instead of a real, working economy.

If people were using crypto products regularly, we’d see it in the numbers. But instead, when global markets shake, crypto tumbles in sync — because there’s no real-world usage to hold it steady. That’s not a design flaw. That’s a product problem.

We’ve spent years building for each other — launching tools for fellow builders, not everyday users. We’ve rewarded token launches and hype over long-term value. That’s how we ended up with AI agents that look cool in a demo but don’t do much in practice. We’ve optimized for likes on Crypto Twitter, not actual adoption.

Let’s change that.

Imagine a crypto product that quietly works in the background for you: it claims your airdrop as soon as it’s available, sells it at the best time, moves funds through the cheapest route, and even buys dips — all without asking. No confusing chains, no popup approvals. That’s what real usability looks like.

And that’s exactly what the future should be: AI agents that don’t just chat, but take smart actions — fully onchain, automated, and valuable. Not gimmicks. Not wrappers. Real tools for real people.

So, what needs to change?

Design for behavior, not buzzwords. Start with what people need, not what sounds cool.

Use automation to reduce stress. Don’t make users think — let the tech do the work.

Prioritize retention, not rewards. If a product only works because of token incentives, it’s not a product — it’s a promo.

Treat user experience like core infrastructure. If it’s hard to use, it’s broken.

Right now is the perfect time to build something meaningful — quietly, without the pressure of a bull market. The next chapter in crypto won’t be written by those chasing attention. It’ll be led by those building products that work so well, users forget they’re using crypto at all.

Stop building for no one. Start building for everyone.

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