Greg Kidd, a former Chief Risk Officer at Ripple, is making headlines again—this time by steering a publicly traded company toward a Bitcoin-focused treasury strategy. The company in question? Know Labs Inc., a U.S.-listed medical tech firm best known for its non-invasive health monitoring solutions.
A Bold Move into Bitcoin
On June 6, Know Labs announced that Goldeneye 1995 LLC, an affiliate of Greg Kidd, has agreed to acquire a majority stake in the company. Once the deal is finalized, Kidd will step in as CEO and Chairman, signaling a dramatic shift in the company’s direction—both financially and strategically.
In a major twist, the acquisition will be funded through a mix of Bitcoin and cash, with Goldeneye contributing 1,000 BTC (roughly $105 million) as part of the deal. Know Labs will then integrate this Bitcoin directly into its corporate treasury, making it one of the latest companies to follow the now-famous Bitcoin playbook pioneered by Michael Saylor’s MicroStrategy.
Why This Matters for Investors
Once the transaction is complete, Know Labs’ Bitcoin holdings will represent 82% of its total $128 million market cap. Based on Bitcoin’s current price, this gives the company a net asset value (NAV) multiple of 1.22x—a strong indicator of how BTC will become a central asset on its balance sheet.
Know Labs emphasized that this strategy will give shareholders “significant economic exposure to Bitcoin,” a digital asset increasingly viewed as a hedge against inflation and traditional market volatility.
From Ripple to Know Labs: Greg Kidd’s Crypto Journey
Greg Kidd is no stranger to the crypto industry. In addition to his role at Ripple, he’s the founder and CEO of Hard Yaka, a venture capital firm that has invested in some of the biggest names in Web3—including Coinbase, Solana, Robinhood, and Uphold.
His regulatory background is also notable—he previously worked with the Federal Reserve’s payments division, bringing a rare mix of financial oversight and crypto innovation to the table.
Speaking on the deal, Kidd said:
“I’m thrilled to deploy a Bitcoin treasury strategy with the support of a forward-looking organization like Know Labs—especially at a time when market and regulatory conditions are aligning in favor of digital assets.”
What’s Next?
The acquisition is expected to close in Q3 2025, pending shareholder approval and standard regulatory procedures. If completed, Know Labs will officially join the growing list of public companies holding Bitcoin on their balance sheets.
With Bitcoin adoption gaining traction across corporate America, Know Labs’ bold pivot under Greg Kidd’s leadership could set a precedent for more non-crypto companies to embrace digital assets as part of their long-term financial strategy.
