Jack Mallers, the energetic founder of Bitcoin payments app Strike, is stepping into a major new role: CEO of a brand-new Bitcoin-focused company called Twenty One Capital.
Backed by big players like Tether and Japan’s SoftBank Group, Twenty One is kicking things off with a bold mission—grow Bitcoin ownership and build financial tools entirely around the world’s largest cryptocurrency. The firm is launching with more than 42,000 BTC under management, making it one of the biggest Bitcoin plays in the traditional finance space.
“We’re not trying to beat the market—we’re trying to build a new one,” said Mallers. “This company is for Bitcoiners, by Bitcoiners.”
The company has partnered with Cantor Equity Partners, a SPAC affiliated with Cantor Fitzgerald, to go public and offer shares tied directly to Bitcoin’s performance. The idea is to offer investors a new kind of exposure—where the focus is stacking sats, not short-term gains.
Mallers is no stranger to shaking up finance. His company Strike has been a leader in Bitcoin payments, helping individuals and businesses use the Lightning Network for fast, cheap BTC transactions. He’s also been an advocate for companies holding Bitcoin on their balance sheets, and he famously predicted Bitcoin could hit $1 million in the long run.
Tether CEO Paolo Ardoino said, “With Jack leading Twenty One, we’re doubling down on Bitcoin’s future. This isn’t about speculation—it’s about building value and using BTC as it was meant to be used: as a store of value and a financial foundation.”
Twenty One’s plans don’t stop at managing BTC—they also want to launch Bitcoin-native lending products, capital market instruments, and even invest in Bitcoin-aligned media and content.
In short, Twenty One isn’t just another crypto startup—it’s aiming to become the company for long-term Bitcoin believers. And with Jack Mallers at the wheel, they might just pull it off.
